{"id":347,"date":"2014-04-17T13:04:17","date_gmt":"2014-04-17T13:04:17","guid":{"rendered":"http:\/\/export.seowptheme.com\/?p=347"},"modified":"2014-04-17T13:04:17","modified_gmt":"2014-04-17T13:04:17","slug":"can-any-inbound-linking-hurt-my-ranking","status":"publish","type":"post","link":"https:\/\/prodiktion.com\/fr\/can-any-inbound-linking-hurt-my-ranking\/","title":{"rendered":"Les liens entrants peuvent-ils nuire \u00e0 mon classement ?"},"content":{"rendered":"

The answer is simple \u2013\u00a0les liens entrants ne peuvent pas nuire \u00e0 votre classement dans les moteurs de recherche<\/strong>. Comment peut-on en \u00eatre certain ? Tout d'abord, si les liens entrants nuisaient \u00e0 votre classement, vos concurrents cr\u00e9eraient continuellement des liens vers votre site \u00e0 partir de fermes de liens. Un tel sc\u00e9nario est ind\u00e9pendant de votre volont\u00e9. C'est pourquoi Google ne peut pas p\u00e9naliser votre site pour des liens entrants.<\/p>\n

D'autre part, vous pouvez \u00eatre p\u00e9nalis\u00e9 pour des liens externes ill\u00e9gitimes. Il est vivement conseill\u00e9 de ne pas cr\u00e9er de lien vers un site web ou un groupe de sites susceptibles d'\u00eatre impliqu\u00e9s dans des pratiques de recherche douteuses ou contraires \u00e0 l'\u00e9thique. Si vous le faites, vous risquez d'\u00eatre plac\u00e9 sur la liste noire de Google, ce qui ruinerait votre strat\u00e9gie de r\u00e9f\u00e9rencement. \u00c9vitez \u00e0 tout prix cette situation et veillez \u00e0 ce que tous les liens externes pointent vers des sources fiables.<\/p>\n

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it\u2019s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.<\/p>\n

My personal perspective on e-businesses and their websites, is that if they don\u2019t take pride in their websites and show to their customers a passion for what they do, chances are, they won\u2019t take pride in their products, and the passion for providing good customer service will also be missing.<\/p>\n

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn\u2019t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and\/or services to be of similar poor standard.<\/p>\n

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i\u2019m sure you will be able to work out, this will ultimately cost you business.<\/p>\n

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they\u2019re visiting for a reason. Your site has something they want, Whether this be your product, service, and\/or information. If they are unable to obtain what they\u2019re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.<\/p>\n

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer\u2019s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren\u2019t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn\u2019t good enough to sell your product or services.<\/p>\n

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn\u2019t go to waste on an inferior design, which contains any of the above. Asking questions won\u2019t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.<\/p>\n

La principale erreur commise par les d\u00e9butants est de mettre le nom de leur site web dans le texte d'ancrage. A moins que votre site web ne contienne vos mots-cl\u00e9s, c'est un gaspillage d'un lien parfaitement bon. N'oubliez pas que Google accorde une tr\u00e8s grande importance \u00e0 ces textes d'ancrage et qu'ils doivent toujours utiliser vos mots-cl\u00e9s.<\/p>\n

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will \u201cdilute\u201d your target words.<\/p>\n

Selon deux \u00e9tudes r\u00e9centes, men\u00e9es par Forrester Research et Gartner Group, les sites de commerce \u00e9lectronique perdent chaque ann\u00e9e entre $1,1 et $1,3 milliard de chiffre d'affaires en raison des clics des clients dus \u00e0 la lenteur de chargement des sites. Si le chargement d'une page est trop long, votre client potentiel n'attendra pas. En fin de compte, cela vous co\u00fbtera des affaires.<\/p>\n

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you\u2019ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, \u201cBuilding Your Site.\u201d<\/p>\n

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you\u2019re trying to achieve.<\/p>\n

Your main page should specifically let your visitors know exactly what you\u2019re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can\u2019t find your product or service, they definitely won\u2019t waste a lot of time looking for it. They\u2019ll go on to the next site and probably never return. They\u2019re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.<\/p>\n

Concevez votre site de mani\u00e8re \u00e0 faciliter la navigation. Placez vos liens de navigation en haut, en bas, \u00e0 gauche ou \u00e0 droite de la page. Utilisez des tableaux pour aligner soigneusement vos liens. Si vous pr\u00e9voyez d'utiliser des boutons graphiques pour naviguer sur votre site, gardez \u00e0 l'esprit que chaque graphique ajout\u00e9 \u00e0 votre page allongera d'autant le temps de chargement de votre page. Si vous n'avez qu'une poign\u00e9e de liens de navigation, l'utilisation de boutons graphiques conviendra parfaitement. Si vous avez plus de six liens, il serait judicieux d'utiliser simplement des liens textuels pour r\u00e9duire le temps de chargement.<\/p>\n

Si vous devez utiliser des cadres, faites-le avec parcimonie. S'ils ne sont pas utilis\u00e9s correctement, ils peuvent donner \u00e0 votre site un aspect non professionnel. \u00c9vitez d'obliger vos visiteurs \u00e0 faire d\u00e9filer votre contenu d'un c\u00f4t\u00e9 \u00e0 l'autre. Cela peut \u00eatre tr\u00e8s irritant et inciter vos visiteurs \u00e0 quitter votre site. Si vous devez utiliser des cadres, offrez \u00e0 vos visiteurs un choix. Cadres contre pas de cadres. Essayez de limiter \u00e0 quatre le nombre de clics n\u00e9cessaires pour passer de votre page principale \u00e0 n'importe quelle autre page de votre site. N'oubliez pas que vos visiteurs peuvent entrer sur votre site \u00e0 partir de pages autres que la page principale. Pr\u00e9voyez toujours de bons liens de navigation sur chaque page et placez le logo de votre entreprise sur chaque page.<\/p>\n

Design a quality e-book to give to your visitors. It\u2019s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you\u2019re writing about your true passion then you shouldn\u2019t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, \u201cHow to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.\u201d<\/p>\n

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it\u2019s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.<\/p>","protected":false},"excerpt":{"rendered":"

The answer is simple \u2013\u00a0inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]<\/p>","protected":false},"author":2,"featured_media":60691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prodiktion.com\/wp-content\/uploads\/project-thumb-5-style2-1.png?fit=1000%2C670&ssl=1","_links":{"self":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":0,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/media\/60691"}],"wp:attachment":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}