{"id":331,"date":"2014-04-17T12:18:13","date_gmt":"2014-04-17T12:18:13","guid":{"rendered":"http:\/\/export.seowptheme.com\/?p=331"},"modified":"2014-04-17T12:18:13","modified_gmt":"2014-04-17T12:18:13","slug":"strategic-use-of-images-in-seo","status":"publish","type":"post","link":"https:\/\/prodiktion.com\/fr\/strategic-use-of-images-in-seo\/","title":{"rendered":"Utilisation strat\u00e9gique des images dans l'optimisation des moteurs de recherche"},"content":{"rendered":"<p>When assessing\u00a0page structure and layout, there is a subtle, yet\u00a0<strong>une mani\u00e8re strat\u00e9gique d'utiliser les images de mani\u00e8re optimale pour les moteurs de recherche (SEO)<\/strong>\u00a0(au-del\u00e0 des balises ALT) qui am\u00e9liore votre classement dans les moteurs de recherche tout en vous permettant d'int\u00e9grer le(s) message(s) marketing n\u00e9cessaire(s). Vous ne comprenez pas ? Prenons un exemple :<\/p>\n<p>Supposons que vous exploitiez un site de voyage et que vous souhaitiez optimiser une page donn\u00e9e pour le terme \"h\u00f4tel de Las Vegas\". Supposons que vous souhaitiez \u00e9galement inclure un message marketing attrayant tel que \"R\u00e9servez maintenant et \u00e9conomisez 20% !\". L'accroche susmentionn\u00e9e manque de texte descriptif, mais poss\u00e8de des caract\u00e9ristiques persuasives. Cela \u00e9tant dit, vous pouvez placer le slogan dans une image et l'expression cl\u00e9 (c'est-\u00e0-dire l'h\u00f4tel Las Vegas) dans une balise d'en-t\u00eate. Cela permet de mettre l'accent sur l'expression souhait\u00e9e, tout en offrant une opportunit\u00e9 de marketing sans compromettre la coh\u00e9rence des mots cl\u00e9s.<\/p>\n<p>En d'autres termes, les images sont un endroit id\u00e9al pour ins\u00e9rer des messages marketing qui ne contiennent pas les mots cl\u00e9s et les phrases n\u00e9cessaires. Cette technique permet de s'assurer que le texte descriptif est index\u00e9 et que moins de jargon marketing est n\u00e9glig\u00e9. La combinaison d'un contenu riche en mots cl\u00e9s et d'un message attrayant satisfera les deux parties de l'\u00e9quation strat\u00e9gique.<\/p>","protected":false},"excerpt":{"rendered":"<p>When assessing\u00a0page structure and layout, there is a subtle, yet\u00a0strategic way to use images in an SEO-friendly manner\u00a0(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let\u2019s look at an example: Suppose you operate a travel site and you want to optimize a given page for [&hellip;]<\/p>","protected":false},"author":2,"featured_media":60686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/prodiktion.com\/wp-content\/uploads\/project-thumb-3-style2-1.png?fit=1000%2C670&ssl=1","_links":{"self":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":0,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/media\/60686"}],"wp:attachment":[{"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prodiktion.com\/fr\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}