Les liens entrants peuvent-ils nuire à mon classement ?

The answer is simple – les liens entrants ne peuvent pas nuire à votre classement dans les moteurs de recherche. Comment peut-on en être certain ? Tout d'abord, si les liens entrants nuisaient à votre classement, vos concurrents créeraient continuellement des liens vers votre site à partir de fermes de liens. Un tel scénario est indépendant de votre volonté. C'est pourquoi Google ne peut pas pénaliser votre site pour des liens entrants.

D'autre part, vous pouvez être pénalisé pour des liens externes illégitimes. Il est vivement conseillé de ne pas créer de lien vers un site web ou un groupe de sites susceptibles d'être impliqués dans des pratiques de recherche douteuses ou contraires à l'éthique. Si vous le faites, vous risquez d'être placé sur la liste noire de Google, ce qui ruinerait votre stratégie de référencement. Évitez à tout prix cette situation et veillez à ce que tous les liens externes pointent vers des sources fiables.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

La principale erreur commise par les débutants est de mettre le nom de leur site web dans le texte d'ancrage. A moins que votre site web ne contienne vos mots-clés, c'est un gaspillage d'un lien parfaitement bon. N'oubliez pas que Google accorde une très grande importance à ces textes d'ancrage et qu'ils doivent toujours utiliser vos mots-clés.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

Selon deux études récentes, menées par Forrester Research et Gartner Group, les sites de commerce électronique perdent chaque année entre $1,1 et $1,3 milliard de chiffre d'affaires en raison des clics des clients dus à la lenteur de chargement des sites. Si le chargement d'une page est trop long, votre client potentiel n'attendra pas. En fin de compte, cela vous coûtera des affaires.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Concevez votre site de manière à faciliter la navigation. Placez vos liens de navigation en haut, en bas, à gauche ou à droite de la page. Utilisez des tableaux pour aligner soigneusement vos liens. Si vous prévoyez d'utiliser des boutons graphiques pour naviguer sur votre site, gardez à l'esprit que chaque graphique ajouté à votre page allongera d'autant le temps de chargement de votre page. Si vous n'avez qu'une poignée de liens de navigation, l'utilisation de boutons graphiques conviendra parfaitement. Si vous avez plus de six liens, il serait judicieux d'utiliser simplement des liens textuels pour réduire le temps de chargement.

Si vous devez utiliser des cadres, faites-le avec parcimonie. S'ils ne sont pas utilisés correctement, ils peuvent donner à votre site un aspect non professionnel. Évitez d'obliger vos visiteurs à faire défiler votre contenu d'un côté à l'autre. Cela peut être très irritant et inciter vos visiteurs à quitter votre site. Si vous devez utiliser des cadres, offrez à vos visiteurs un choix. Cadres contre pas de cadres. Essayez de limiter à quatre le nombre de clics nécessaires pour passer de votre page principale à n'importe quelle autre page de votre site. N'oubliez pas que vos visiteurs peuvent entrer sur votre site à partir de pages autres que la page principale. Prévoyez toujours de bons liens de navigation sur chaque page et placez le logo de votre entreprise sur chaque page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.